Strategy
How Austin small businesses use SXSW for year round promotion
Local promotion ideas Austin owners can carry past March: map SXSW foot traffic, work the Austin Chamber, and pitch local media for year round gains.
Topic
local media
Operations
How Georgia small businesses partner with local media for promotion
Georgia local media promotion works best when small businesses match newspapers, radio, and TV to their market, budget, and deadlines, then track results.